Irelands Farm Machinery Ltd (“we,” “our,” or “us”) values your privacy. This Privacy Policy outlines how we collect, use, and protect personal information in the course of our business operations, including through our website www.irelandsgroup.co.uk & www.irelandsfarmmachinery.co.uk (the “Website”), and any other interactions such as phone, email, or in-person communication. By engaging with our business, you consent to the data practices described in this policy. This Privacy Policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Contact details
Our head office postal address is Irelands Farm Machinery Ltd, Main Road, Carrington, BOSTON, Lincolnshire, PE22 7HX. Telephone: 01205 480460 Email: info@ifmgroup.co.uk.
We also operate from two other depots in Lincolnshire at Wigtoft Road, Sutterton, Boston, PE20 2EL and Wolds Industrial Estate, Gallamore Lane, Market Rasen, LN8 3HA
What information we collect, use, and why
We collect or use the following information to provide services and goods, including delivery
- Names and contact details
- Addresses
- Purchase or account history
- Payment details (including card or bank information for transfers and direct debits. Card information is not stored, it is only used at the time of purchase)
- Credit reference information
- Account information
- Website user information (including user journeys and cookie tracking)
- Information relating to compliments or complaints
We collect or use the following information for the operation of customer accounts and guarantees or warranties
- Names and contact details
- Addresses
- Payment details (including card or bank information for transfers and direct debits. Card information is not stored, it is only used at the time of purchase)
- Purchase history
- Account information, including registration details
- Marketing preferences
We collect or use the following information for service updates or marketing purposes
- Names and contact details
- Addresses
- Marketing preferences
- Location data
- Purchase or viewing history
- Website and app user journey information
We collect or use the following information to comply with legal requirements
- Name and contact details
- Financial transaction information
We collect or use the following information for recruitment purposes
- Contact details (eg name, address, telephone number or personal email address)
- Date of birth
- National Insurance number
- Copies of passports or other photo ID
- Employment history (eg job application, employment references or secondary employment)
- Education history (eg qualifications)
- Right to work information
- •Details of any criminal convictions (eg Disclosure Barring Service (DBS), Access NI or Disclosure Scotland checks)
We collect or use the following personal information for dealing with queries, complaints or claims
- Names and contact details
- Address
- Payment details
- Account information
- Purchase or service history
- Customer or client accounts and records
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website. Which lawful basis we rely on may affect your data protection rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
- Your right of access – You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for.
- Your right to rectification – You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
- Your right to erasure – You have the right to ask us to delete your personal information.
- Your right to restriction of processing – You have the right to ask us to limit how we can use your personal information.
- Your right to object to processing – You have the right to object to the processing of your personal data.
- Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
- Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time.
If you make a request, we must respond to you without undue delay and in any event within one month. To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information are set out below
- Consent – we have permission from you after we gave you all the relevant information. All your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All your data protection rights may apply except the right to object.
- Legal obligation – we have to collect or use your information so we can comply with the law. All your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All your data protection rights may apply, except the right to portability. Our legitimate interests are:
- Providing and improving our services
- Processing transactions and fulfilling contracts
- Managing customer relationships
- Sending promotional and marketing communications (with opt-out options)
- Ensuring security, fraud prevention, and regulatory compliance
- Managing employee and supplier records
- Complying with legal obligations
| Consent | Contract | Legal Obligation | Legitimate Interest | |
| For Operation of customer accounts, guarantees & warranties | ✓ | ✓ | ✓ | ✓ |
| For Service updates & marketing | ✓ | ✓ | × | ✓ |
| For Legal Requirements | ✓ | ✓ | ✓ | × |
| For Recruitment Purposes | ✓ | ✓ | ✓ | × |
| For dealing with queries, complaints or claims | ✓ | ✓ | ✓ | × |
Where we get personal information from
- Directly from you
- Publicly available sources
- Previous employers
- Suppliers and service providers
How long we keep information
We implement industry-standard security measures to protect personal information. However, no method of transmission over the internet or business network is 100% secure, and we cannot guarantee absolute security.
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, and resolve disputes.
Who we share information with
From time to time, we may share your information with a Data Processor for the purpose of mailing the Agricultural & Groundcare Registers.
Others we may share personal information with include
- Insurance companies
- Professional or legal advisors
- Financial or fraud investigation authorities
- Relevant regulatory authorities
- External auditors or inspectors
- Warranty and guarantee providers
- Organisations we’re legally obliged to share personal information with
- Debt collection agencies
- Other relevant third parties
The Website
Our websites at www.irelandsgroup.co.uk and www.irelandsfarmmachinery.co.uk uses cookies and Google Analytics. It will collect non-personal information including browser type, IP address, device information and any other technical data. It may also collect information on user journeys to analyse website traffic.
How to complain
We are registered with the ICO and a copy of our registration certificate is available here. If you have any concerns about our use of your personal data, you can contact us using the contact details at the top of this privacy notice. If you remain unhappy with how we’ve used your data after raising the issue with us, you can also complain to the ICO. The ICO’s address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. Helpline number: 0303 123 1113. Website: https://www.ico.org.uk/make-a-complaint
This policy may be updated from time to time. This policy was last updated 13th March 2025